Audi Halo Wall

Experience: This fun engagement allowed visitors to design their very own Audi Sport poster by way of an intuitive interface. Guests chose their dream vehicle, found their perfect color and background, and added personal touches by painting on various patterns, vehicle-specific stats and transformative artistic filters. Over 1,000 guests shared their creations as a digital wallpaper for both desktop and mobile devices at the New York auto show.

Roll: UI design.