Experience: An intriguing digital customer experience that drew visitors in to explore the community of Great Park Neighborhoods newest homes at Cadence Park. Guests were greeted by an oversized printed map of the neighborhood on a large table with provided iPads. A custom attract loop animation played on each iPad encouraging guests to pick up the tablet and point it at the map to bring each red icon to life via augmented reality.
The fun didn’t stop there. Visitors explored home options through a touchscreen table with more than 40 home choices, a large vertical rotating screen displaying nearby amenities with cinema-graphs and custom UI design, two 85-inch-tall 4K screens aggregated candid photos, upcoming events, and current surf reports and lastly, a custom application for the builders of the community to explore.
Role: Art Direction, UI Design.