CASING THE JOINT
Guests express their own brand of creativity by designing and printing a one-of-a kind phone case or insert within the Signature Stores. Utilizing the latest technology and existing T-Mobile partnerships, certain Signature Stores will offer customers a unique line of designs with local style. Using a two-person touchscreen display, visitors can choose to design their own case from a variety of patterns, stickers, text and filters or choose from over 100 existing designs. A T-Mobile rep assists them with purchasing their mobile case and our custom software sends their design directly to the in-store printer for them to take home right inside the store. The fixture itself, designed like a larger than life mobile phone makes for the perfect selfie moment as guests wait for their design to print.
My Role: UI/UX design and Art Direction.
Guests are stopped in their tracks as they pass the storefront and are invited to play this larger than life claw game inside the signature stores. By entering their basic information, they gain access to move the illuminated claw using a giant joystick controller to grab one of the T-Mobile branded balls. Each ball contains one of an assortment of tiered prizes, which are offered inside the store. The Claw is a fun, humorous, engaging spectacle, that draws guest into the store with a bit of mystery and of course, a giveaway.
My Role: Art Direction.